YOUR EASY GUIDE TO GENERATE LEADS THROUGH SOCIAL MEDIA MARKETING
According to studies, nowadays, 55 percent of internet users are found through
social media marketing. Social media has become a source of daily news and other massive
amounts of data that an individual need. This data can be valuable for social media lead
generation. Social media platforms can be a gold mine for leads. The marketers can make
use of it to directly target their audience.
What are the basics of social media that can be used in lead generation?
Let us go back to the basics. Let us define what exactly leads mean. Leads are the potential customers who have expressed interest in your product or service and have provided contact information for you to follow up with more information. Through this, you can forward these leads to your sales team or directly engage with them through a tailored marketing program. So basically, lead generation is all about bringing people into your sales funnel. And with lead generation, you have to remember what interests your target audience? What are the products or services you could possibly offer them? What are the tactics you have to do to turn these target audiences into paying customers?
Picking the right social media channel
One of the common mistakes in generating leads through social media is trying to get leads from incorrect social media platforms. It is easily assumed that Facebook is the go-to channel in generating leads with over a billion users. However, that is not always the case in terms of lead generation. According to studies, B2B marketers mostly generated leads through LinkedIn. Facebook is only second in leads generation, followed by Twitter. The techniques that you are going to use to generate leads partially depends on the social media platform. Here are some ideas that might help you.
Facebook Lead Generation
With over one million users, Facebook is the most commonly used social media channel to generate leads. Marketers can market their product or service to anyone in the industry with just clicks of buttons through Facebook. There are three ways to get leads through Facebook. First, On-page promotion allows businesses to set up their Facebook pages where they can get leads through the users who liked the page. Secondly, Off-page advertising means promoting lead generation content on Facebook communities such as groups and pages. Lastly, paid promotions, which bring instant results through paid marketing promotions such as advertisements.
Twitter Lead Generation
Twitter is another excellent lead generating social media channel, which offers two ways. The first one is creating tweets with lead generation contents or various promotional contents of your business that can be used to tap the target audience. The other one is paid promotions, just like on Facebook.
LinkedIn Lead Generation
LinkedIn is a social media platform used by professionals who share their resumes career-oriented stories, and experiences. With precise and accurate data, you can use it to get in touch with your target audience. Like Facebook and Twitter, LinkedIn also has paid promotional features to reach prospects easily.
Instagram Lead Generation
he main channel for generating leads and promotion through Instagram is using hashtags. You can come up with an official hashtag exclusive for your business, or you can add relevant hashtags to your posts. By doing these, your posts will show up whenever someone searches for a particular hashtag.
Generating leads through social media is not a one-day process. So, it is better to keep on trying what social media channels would fit your business. Also, try new and different ways of promotion. Then, explore new avenues of social media marketing. Make use of social media wisely. Social media is no longer a channel for branding. You can now use it to generate leads.